Amanora Park Town to host The Maruti Suzuki Devils Circuit Pune Edition
~ India’s biggest Obstacle race returns to Pune in its 10th Year on 15th January 2023
PUNE, India, Dec. 21, 2022 /PRNewswire/ — Since its inception a decade ago, Volano Entertainment Pvt Ltd.’s The Maruti Suzuki Devils Circuit Races have attracted athletes and thrill seekers alike. Proclaimed to be the ‘Toughest Race in Asia‘, the winners of the Legends Cup category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.
After a 30-month gap, due to the pandemic, The Rockstar of Running Events marks its return with an 8 City rollout and looks at attracting over 50,000 devilslayers who will test themselves on a 5kms long rugged track, interspersed with 15 challenging obstacles.
And as part of this year’s rollout, Amanora Park Town is hosting the Pune race at their premium landbank in Hadapsar, Pune. Amanora Park Town, over the last many years, has built an impeccable track record in constructions landscape. Ever since its inception in 2007, the foundation of Amanora Park Town has been built on trust, reliability and togetherness. With a promise to constantly innovate and excel, Amanora Park Town brings people one step closer to the most fulfilling experience of their life, Amanora Park Town offers a high-quality end product & aims at customer delight, just like the Maruti Suzuki Devils Circuit does.
Maruti Suzuki Devils Circuit, one of the coolest concepts of running, introduced to India by Volano is a unique disruptive sports property which has already initiated a revolution in the entire fitness and running category mix. Its model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high warped walls, barbed wire and ice.
In the new post pandemic world, this concept is an even bigger draw for the organisations that are looking for opportunities of connecting and engaging with a diverse employee base. At Maruti Suzuki Devils Circuit, historically over 70% of participants have come from corporate backgrounds and this season; the expectation is that this number shall be surpassed. According to previous participants at the races, everyone works towards the same goal- leaving no man behind. The organic camaraderie and team spirit that arises, sets up a perfect way to team build and create deep connections.
The Maruti Suzuki Devils Circuit races in India introduced the concept of obstacle running and in the last 10 years, have hosted participants from over 200 cities, and 30 countries. In fact, the winner of the last Season (2019-20) in the male category, was a German from Berlin- Lucas Kempe– who holds podium finishes in almost all major obstacle races globally. For the previous season, this honour of winning the Devils Circuit went to Major Sukhchain Singh from the Indian Army.
Speaking at the launch of the Season 2022-23, Adnan Adeeb, Founder of the property, said, “I am very emotional as we celebrate the 10th year milestone, and I wish to dedicate this coming season of the Maruti Suzuki races to the never die spirit of Indians. In the last 10 years, it has been an absolute privilege to have hosted participants from over 200 cities, and 30 countries. And now with this upcoming season, we are delighted to partner once again with Amanora Park Town for our 3rd Pune edition, where we will host over 5,000 devilslayers.“
A similar thought was echoed by Mr. Aditya Deshpande, Director City Corporation Ltd., “We at Amanora are very excited to hold this iconic event. This event will test the mental and physical fitness of the participants and hope it will be a huge success.”
The concept has grown popular among fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Maruti Suzuki Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 70 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.
With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the Male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.
About Devils Circuit
Maruti Suzuki Devils Circuit, a unique running concept, introduced to India by Volano is a disruptive sports property which has already initiated a revolution in the entire fitness and running category mix . Its model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high warped walls, barbed wire and ice.
Maruti Suzuki Devils Circuit course with its 15 Military style obstacles is a litmus test for the strength and endurance of any runner. The finishers of Maruti Suzuki Devils Circuit form the tribe of Swift Devil Slayers, the indomitable runners who prove to be limitless when it comes to facing challenges and overcoming the obstacles. After running 5 kilometers and conquering 14 obstacles, it is then the runners faced the Brain Freeze where they had to slide from 14-ft height in to a pool containing 20 ton of ice cubes. Brain Freeze literally froze the runners leaving them shivering as they approached the podium to receive their finisher’s medal.
About Volano Entertainment Pvt. Ltd.
Volano Entertainment Pvt. Ltd. Is India’s Leading participative sports Firm headquartered in Gurgaon, Haryana. Credited with the conceptualisation and execution of some of India’s biggest participative sports properties, Volano has been responsible for creating brands such as the Devils Circuit, Devils Circuit Swift Challenge, and GameOnIndia.
Co-Founded by Adnan Adeeb and Zeba Zaidi, Volano brings path-breaking and disruptive sports properties that comprise a unique amalgamation of fun and fitness for everyone. With close to 4 decades of experience between the co-founders, Volano has secured trust of brands like, Maruti Suzuki, and Apollo Healthcare, amongst others. As the first mover in the space of participative sports, Volano introduced the concept of obstacle running by establishing Devils Circuit in 2012. This was done with the vision of increasing sports participation among the masses and revolutionizing the concept of running.
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