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Ethos expands footprint in India, hires new Managing Director


Ethos is focusing on expanding its talent base in India with engineering research and development, data analytics, data science and operations

BENGALURU, India, Oct. 17, 2023 /PRNewswire/ — Ethos, the number one online life insurance provider in the U.S, announced the appointment of Vijay Ratnam as the new India Managing Director. Vijay will lead the company’s organizational culture, strategic resource management and planning for growth and expansion in India. He will focus on talent development and building engineering and product teams in India.

Ethos Logo

In 2022, Ethos opened its first India office in Bengaluru and since then has provided growth and career advancement opportunities for its employees who are driving technology innovation in the insurance sector. Today, the Ethos workforce in India represents nearly every part of its business and the opportunities continue to grow.

Peter Colis, CEO, Ethos, said, “Last year Ethos established its India footprint and launched a full-stack office in Bengaluru. We have on boarded a team of high-quality tech talent that is contributing to our overall product innovation, new product launches, and customer experience. The response has been remarkable, and we are excited to see the progress made so far.”

“Our plan is to continue to grow our world-class Engineering, Product, and Revenue teams in India by leveraging the incredible pool of technical talent available locally, and Vijay will be instrumental in helping us achieve this. Ethos India is a strong component of our global workforce, representing nearly all parts of our business. Together, we are poised to achieve remarkable milestones and contribute to Ethos’ continued success on the global stage.” 

Vijay Ratnam, India Managing Director, Ethos, said, “I am thrilled to join the team and embark on this exciting journey at Ethos India. What began as a modest team in 2022 has now evolved into a significant force. India hosts one of the world’s largest reservoirs of tech and analytics talent. Our strategic vision involves establishing a significant business delivery team in India and assembling a cadre of specialists. We aim to achieve our mission of making life insurance accessible and affordable for all, positively impacting the lives of millions.”

Ethos follows a technology-first approach that integrates complex decision flows with a radically simple consumer experience, to get high-quality insurance closer to its customers. In just a short time, the company has become the insurtech leader that continues to transform the life insurance space across the U.S. Headquartered in Austin, it has employees in key technology and startup hubs including Bengaluru, San Francisco, Seattle, Singapore and more.

With nearly 95% instant approvals, Ethos has been growing at a significant rate and increasing its year-over-year momentum, and now aims to further expand its offerings by capitalizing on the vast tech, IT, and data analytics talent pool available in India.

As an insurtech company, Ethos has secured significant funding from leading investors in the U.S. and continues to gain customer trust with its unique modern tech approach. Ethos was founded with the goal to simplify estate-related decisions and provide life insurance online in the U.S. Ethos has raised over $400 million from an all-star cast of investors, including – Softbank Vision Fund 2; Sequoia Capital; Accel; GV (formerly Google Ventures); General Catalyst; Jay-Z’s Roc Nation; and the investment vehicles of stars Will Smith and Robert Downey Jr. In 2022, Ethos acquired Tomorrow Ideas and was able to fully integrate its critical financial instruments such as legal wills and trusts, free for its insurance customers, into the Ethos platform.

To know more about Ethos, please visit www.ethoslife.com.

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