NARS COSMETICS ANNOUNCES INDIA MARKET ENTRY
NEW DELHI, Oct. 20, 2023 /PRNewswire/ — NARS Cosmetics, the global makeup brand founded by makeup artist and photographer François Nars, announced its launching in India this October. With a legacy of innovation, creativity and a commitment to artistry, NARS is well positioned to captivate the hearts of Indian beauty enthusiasts. This strategic move reflects NARS Cosmetic’s dedication to expanding its horizons and embracing the thriving beauty landscape of India.
India, with its rich tapestry of cultures and ever-evolving beauty scene, was a natural choice for NARS Cosmetics to establish its presence. The brand’s decision to launch in India is driven by the country’s rising beauty consciousness, including consumers’ increasing investment in beauty, India’s celebration of individuality and the growing demand for premium beauty products that allow for self-expression without boundaries.
Barbara Calcagni, President, NARS Cosmetics, Drunk Elephant, and Tory Burch Fragrances, shared, “NARS is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, NARS is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression.”
Nicole Tan, President & CEO, Shiseido Asia Pacific says, “This is a proud and much awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India with the launch of NARS Cosmetics. Through our strong distribution partnership with Shoppers Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country. We have bold ambitions for NARS Cosmetics in India and are confident that we will bring more excitement and empowerment through beauty to the Indian beauty market, starting from this festive season.”
In November, the brand will open the doors to its first boutique in India at Select CityWalk, New Delhi. The boutique will feature a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylized images and campaign films and a sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.
NARS Cosmetics is available at select Shoppers Stop and Sephora stores across the country and online at www.shoppersstop.com and www.sephora.nnnow.com
Biju Kassim, Customer Care Associate & CEO – Beauty, at Shoppers Stop, adds, “Through our partnership with Shiseido, we are excited to introduce the globally renowned brand, NARS Cosmetics, to our valued Indian customers. Our mission has consistently been to elevate the beauty landscape in India, pushing boundaries and redefining beauty norms, similarly to NARS. This is a huge moment for us, and we will continue to deliver a world-class makeup experience to beauty enthusiasts in the country while allowing our customers to embrace this new era.”
NARS inspires self-expression and limitless artistry through its no-rules approach to beauty. Undeniably audacious, NARS embraces the unexpected at every turn, resulting in iconic shades and award-winning formulas. Globally renowned products from NARS Cosmetics such as Light Reflecting™ Foundation, Radiant Creamy Concealer, Orgasm Blush, Climax Liquid Eyeliner, and Powermatte Lipstick will be available to beauty enthusiasts throughout India.
About NARS Cosmetics
Iconic. Individual. Unexpected. Creative visionary François Nars launched NARS Cosmetics with 12 lipsticks in 1994, inspiring self-expression, creativity, and artistry with uncompromising pigment purity and imaginative color. NARS’ boundary-pushing approach manifests from audacious products to daring stories and striking campaigns—bringing high style, impressive creativity, and forward-thinking to beauty. With every product, endless opportunities for expression: “Don’t hold back. Be bold. It encourages others to do the same.”
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