Akshay Kumar, Arya, Chiranjeevi, Puneeth Rajkumar To Feature In FICCI Corona Campaign


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News

oi-Filmibeat Desk

|

The
Federation
of
Indian
Chambers
of
Commerce
&
Industry
(FICCI)
will
launch
‘Corona
Ko
Harana
Hai’

a
multilingual
mass
media
awareness
campaign
about
COVID-appropriate
behaviour,
targeted
at
families
to
protect
themselves
from
COVID.

The
campaign
will
be
featured
across
the
country
via
mass
media,
including
TV,
print,
radio
and
digital
media
starting
today,
with
the
slogan
”Har
ghar
ne
thaana
hai,
Corona
ko
harana
hai’.

akshay

FICCI,
along
with
its
members,
has
created
a
comprehensive
communication
plan
in
different
languages,
featuring
popular
and
well-respected
personalities,
led
by
Akshay
Kumar
in
Hindi,
Marathi
and
Punjabi,
Arya
in
Tamil,
Chiranjeevi
in
Telugu,
Puneet
Rajkumar
in
Kannada
amongst
others.

Twinkle Khanna And Akshay Kumar's COVID-19 Fundraiser Reaches Its Target Of Rs 1 CroreTwinkle
Khanna
And
Akshay
Kumar’s
COVID-19
Fundraiser
Reaches
Its
Target
Of
Rs
1
Crore

The
second
wave
of
the
pandemic
has
been
dreadful

its
intensity
and
virality
calls
for
urgent
collective
action.
FICCI’s
Media
and
Entertainment
committee
has
come
together
to
support
the
government’s
efforts
to
increase
awareness
and
sensitise
audiences
about
the
need
to
maintain
COVID-appropriate
behaviour
during
these
challenging
times.
These
efforts
at
mass
citizen
awareness
with
contributions
from
the
Indian
Broadcasting
Foundation
(IBF),
Indian
Advertising
Association,
larger
media
community
and
members
of
FICCI’s
Media
and
Entertainment
Committee,
along
with
ongoing
efforts
from
FICCI
to
ramp
up
critical
medical
infrastructure
and
initiate
vaccination
drives,
can
help
in
controlling
the
spread
of
virus
and
reduce
the
burden
on
existing
health
infrastructure.
FICCI’s
Media
and
Entertainment
committee
has
also
met
the
Empowered
Committee
of
the
Government
of
India
on
COVID-19
and
briefed
them
on
these
efforts.

Hrithik Roshan Donates To CINTAA Yet Again, Amidst Second Wave Of COVID-19Hrithik
Roshan
Donates
To
CINTAA
Yet
Again,
Amidst
Second
Wave
Of
COVID-19

Mr
Sanjay
Gupta,
Chairperson
of
the
FICCI
Media
&
Entertainment
Committee
said,
“Thanks
to
the
heroic
efforts
of
our
healthcare
workers
and
various
NGOs,
we
are
at
a
point
where
it’s
beginning
to
feel
like
the
tide
is
turning.
But
we
must
remain
vigilant
to
protect
ourselves,
our
families
and
our
communities
from
the
continued
spread
of
the
virus.
This
is
a
crucial
period
to
scale
vaccinations
and
implement
an
effective
preventive
programme
to
ensure
that
we
are
prepared
for
the
future
and
minimise
the
impact
of
the
virus
on
lives
and
livelihoods.
It’s
incumbent
on
us
to
come
together
to
inform
and
provide
specific
education
through
effective
communication
strategy
to
all
Indians
and
enable
everyone
to
adopt
Covid-appropriate
behaviour.”

The
campaign
will
start
from
tomorrow.

Story first published: Friday, June 4, 2021, 20:44 [IST]



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