In the era of COVID-19 pandemic, most businesses are switching their traditional marketing activities to digital advertising channels.
If you are developing your financial services app, you need to make a mobile marketing plan several months before the product launch. Without a comprehensive marketing approach, when the application is released to the market, it will not get a proper number of downloads during the first weeks.
In this article, we will discuss the best financial services marketing strategies to help your financial app get into the spotlight.
1. Create All Promotional Collateral Before the Product Launch.
It is important to prepare all the promotional messages to post on your social media accounts and engage your target audience before your financial product is released. The better you communicate with your potential customers on the pre-launch stage, the more downloads you get when your product is finally live. Build your promotional messages around your target audience’s needs and problems your application can help to solve.
2. Be Active on Social Media Platforms.
Nowadays, each person spends around one hour a day on using social media accounts with their smartphones. By joining relevant groups and conversational threads you can work on your brand reputation, help people with solving their problems, and advertise your mobile solution as well. Another option is to run contests and giveaways to engage your target audience to wait for your product and create a buzz around it.
3. Develop a Mobile-Friendly Website or App Landing Page.
If you want to get traffic from other sources except from the App Store or Google Play, it is recommended to create a separate landing page for your financial services app. In 2020 all websites should be optimized for mobile devices as Google has introduced mobile-first indexing. A separate landing page will help you generate organic traffic relevant to your niche and convert this traffic into app users.
4. Develop a Comprehensive SEO Strategy.
It is important not only to provide your target audience with the interesting and relevant content but also to rank high in SERPs so that they can find your financial services website in Google search and other search engines. For this you need to develop a comprehensive SEO strategy that includes SEO-optimized content development, establishing your website domain’s authority, promoting your website content on social media platforms, forums, etc. Besides, you need to pay attention to technical SEO to make sure that your site doesn’t have any technical issues that will negatively affect your rankings in search engines. Another part of every SEO strategy is collecting keywords which is called semantic SEO. You will need to find words and keywords that describe best your financial business and services that you offer to your customers. These keywords should be used in your home page’s texts as well as in the posts of your website’s blog section.
According to ComboApp online marketing agency, the best strategy is to publish around 10 articles per month (the average length of the post is 1200 words) to have enough content and rank high in SERPs.
5. Monitor Financial Forums and Discussion Platforms.
Your target audience may not be only present in social media, especially when it comes to issues connected with financial services. You need to monitor financial forums and recommend your services where possible as well as show your expertise and explain what your competitive advantages are. The more active you are, the more visible your financial business is to potential customers.