L'Oreal Professionnel Does Its First Consumer Brand Event – Showcases the Future Of Beauty Tech
The brand showcased its technological breakthrough at Netaji Subhash Chandra Pacific Mall, Pitampura from 22nd – 24th September’23 seamlessly merging the realms of beauty and technology.
NEW DELHI, Oct. 3, 2023 /PRNewswire/ — L’Oréal Professionnel, leading professional hair tech brand globally, unveiled a captivating BrandVerse in the heart of Delhi from 22nd – 24th September, at the Pacific Mall NSP Delhi, the brand showcased an advanced realm of state-of-the-art beauty technology, transporting attendees into the future of professional beauty. With an aim to give the audience a rendezvous with their future self, the BrandVerse was brought to life with some of the most immersive experiences driven by the most immersive AI tech experiences like the scalp diagnosis camera and virtual try on for hair color powered by iNOA [iD]. The experiential setup was met with high praise from attendees, leaving them on the edge of anticipation to explore the boundless possibilities that the future of hair tech promises for them as discerning consumers.
In a remarkable first, consumers had the unique opportunity to create their own digital avatars and interact with them in an augmented reality set up, intersecting the world of beauty and technology in a whole new way. The brand introduced multiple AI powered tech experiences that gave personalized product and treatment recommendations to consumers on the basis their own unique problems and need states. Experiential zones like the iNOA [iD] diagnosis, Avatar creation zone, Anamorphic displays, and the Haircare diagnosis were the pillars of the setup that seemed straight out of a sci-fi dream, making it larger-than-life futuristic, and a profoundly innovative spectacle. These four components converged to create a remarkable experience that drew in a diverse crowd of beauty enthusiasts, hair professionals, and curious shoppers. Consumers could go take in-depth consultations with L’Oreal Professionnel hair experts. The event also featured personalized color diagnostics, harnessing cutting-edge Virtual Try-On (VTO) technology to deliver an exceptional and individualized experience. The brandverse was attended by 17 influencers and garnered a total reach of 34 million with 100+ content pieces across mediums.
Commenting on the occasion, Mathilde Barthelemy-Vigier, L’Oréal Professionnel India said , “Our inaugural mall activation represents our foray into the future of beauty tech, signifying a landmark milestone in our unwavering commitment to innovation. The enthusiastic response from our consumers underscores our dedication to leading the industry with cutting-edge technology advancements. At L’Oréal Professionnel, we’re not just following trends; we’re shaping the beauty landscape with the latest innovations, promising our consumers a truly one-of-a-kind journey.”
About L’Oréal Professionnel
Founded in 1909, L’Oréal has since maintained its dominance in the global markets of beauty, hair color, haircare, cosmetics, and skincare. L’Oréal Professionnel has been at the forefront of delivering game-changing innovations in hair, powered by science, with an obsession for quality and performance. It also strives to support, champion, and elevate talent in the Indian hair industry by empowering hair artistry.
L’Oréal Professionnel is part of the company’s Professional Products Division, whose mission is to reinvent professional beauty and lead the digital transformation of the industry with a customer-centric approach. Other brands included within the Professional Products Division are Matrix, Biolage and Kérastase Paris.
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