Dubbed ‘The masters of art’, Dolce & Gabbana’s newest Fall 2020 ready-to-wear Menswear assortment explores the dignity of labor, worth of craft and the preciousness of generational abilities. Featuring a slew tailors, knitters, and shoemakers from the Maison’s group of workers, the present welcomed an array of contemporary confronted on-line ‘influencers’ together with vlogger Margot Lee, and TikTok stars, Gianmarco Rottaro, Marta Losito, Marco Cellucci, and the Baker brothers, to its entrance row.
Capitalizing off Generation Z’s rising shopping for energy, and technological affect, luxurious retailers past Dolce & Gabbana, similar to Chanel and Prada have since tailored their conventional advertising and marketing methods towards the burgeoning, new youth-dominated ecosystem, often called social media. Through recruiting a youthful technology of content material creators and leveraging off their tens of millions of followers, style firms are thus higher capable of ‘go viral’ – reaching a boarder viewers, with an elevated authenticity and relevancy.
“If any fashion brand wants their company to sustain and stay influential for years to come, they have to be present where people spend most of their time, which is on social media. The best way to do so is to tap the influencers who dominate conversations that happen online.” – Marienor Madrilejo, an agent in the digital media, licensing and branding division for the Abrams Artist Agency, New York.
Utilizing a large number of mediums to facilitate whole sensorial-immersion, the present ran concurrently with a grainy projection of Sicilian rural artisans finishing up their varied household trades, similar to basket-weaving, pasta making, carpentry, shepherding, barbering, and extra.
Of the various awe-inspiring garments showcased on the Dolce & Gabbana Fall 2020 present, the perfect items took the useful and agrarian inspirations behind the gathering, such because the pockets, hooks and eyes, to create reimagined pre-mechanized workwear for a post-mechanized shopper – utilizing roughed classic impact materials together with pied-de-poule and tweeds.
Strutting the runway to the deep and soulful sounds of Franco Battiato and different ‘80s Italian legends, Dolce & Gabbana introduced a complete of 116 seems, that includes huge whale corduroy pants handled with technical buttoned fight pockets, shaggy sheepskin pants, plus sling-and-chain-borne luggage – all of which representing an honorable new technology of the normal working-class.