Edelweiss Personal Wealth unveils its digital campaign 'Fizool kharch taalo. Invest kar daalo'
MUMBAI, India, May 30, 2022 /PRNewswire/ — ‘Savings’ and ‘Investing’ both these terms hold equal weight when it comes to securing one’s financial future. Edelweiss Personal Wealth, the wealth management arm of Edelweiss Wealth Management announced the launch of its new digital campaign- ‘Don’t waste. Invest.’ (Fizool kharch taalo. Invest kar daalo.). The campaign is aimed at creating brand awareness and promote the habit to invest.
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Today, people are continuously exposed to offers and discounts on their social media account. Easily tempted by these deals, people end up splurging the money that can be easily invested. Gradually, the investments can turn into wealth and secure their future.
Edelweiss’ ad-campaign, therefore, seeks to do two things. Firstly, make people realize their unwise spending behavior by raising the question: ‘Is your money safe with you?’. Secondly, it advises them to download the Edelweiss Mobile Trader App and sign up to take advantage of world-class trading and investments.
Commenting on the launch of the digital campaign, Puneet Gupta, Digital Business & Marketing Head – Personal Wealth, Edelweiss Wealth Management said, “We often come across people who are reluctant to invest, either because they find it unsafe or due to paucity of money. It is observed that people are often careless with their own money. The ease of making online transactions often lures them into spending irrationally. With this campaign, we wish to educate people and make them aware of how to curb unnecessary expenses and invest that money instead. Because, even the smallest amount, when invested wisely, has the potential to go a long way in securing our future.”
The campaign is targeted towards all earning individuals with an underlying objective of educating them with a right approach to invest. Edelweiss aims to target 12 cities including Tier I & Tier II. The digital campaign will go live on Facebook, Twitter, LinkedIn, Instagram & YouTube. There are a total of two separate videos for this digital campaign and is scheduled to be launched in phases. In these upcoming phases, the campaign will further be leveraged on the OTT platforms as part of the media mix. The campaign idea has been conceptualized and materialized as a digital video by Ashish Kharwatkar, Independent Creative Director & Consultant, and Edelweiss’ in-house brand team led by Ritika Sachdeva.
About Edelweiss Wealth Management
Edelweiss Wealth Management (EWM) is one of India’s leading wealth management firms with client Assets of over ~ USD 26 bn servicing ~7,75,000 Affluent & HNIs and ~2,700 of India’s wealthiest families. EWMs investment expertise and high touch services span major asset classes and a suite of wealth management solutions, including Investment Advisory, Estate planning, Investment management, securities and broking for individuals and institutions, CXOs, professional investors and family offices.
To learn more about the Personal Wealth offerings from Edelweiss Wealth Management, please visit: https://wealth.edelweiss.in/.
Disclaimer:
Edelweiss refers to Edelweiss Broking Limited. Broking services offered by Edelweiss Broking Limited under SEBI Registration No.: INZ000005231 (Member of NSE, BSE,MCX and NCDEX). Research services offered by Edelweiss Broking Ltd. under SEBI Registration No. INH000000172. Depository Participant SEBI Registration No.: IN-DP-656-2021 with NSDL having DP ID: IN302201 & IN303719 and with CDSL having DP ID: 12032300. Investor grievance resolution team: 040-41151621; Email ID: [email protected] (for trading related) and [email protected] (for demat related). Investor grievance resolution team: 040-41151621. or write to us at [email protected] / [email protected]. Toll Free : 18001023335
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