Product photography is essential to most businesses as it helps to display their products in a better way luring prospective customers. Product photos are used for online advertising and promoting the product offline on platforms like magazines and billboards.
People will make a premise of your product and business based on the photos they see online or offline. Those photos are crucial in creating a good impression on existing clients and sparking interest in potential customers. Here are some product photography tips for your luxury goods that will boost your sales and help you engage your consumers.
Use basic props
The focal point of product photography is the product itself. Props are used for context by showing a product’s major characteristics and its intended use. Perfocal has skilled photographers who are at your disposal to help you choose suitable props that will convey the visual message about your product. Props should be simple, relevant to the product and the scene and have neutral colours or a colour aligned with the brand colour.
Try out various angles
Taking multiple shots of a product from varying angles gives you the ability to choose the best photo. Some products appear better from certain angles and eventually entice potential customers, hence the need to try out various angles. It may also help to capture the product from different angles to let the customers know exactly how it looks. The multiple photos may also come in handy when dealing with multiple products since you might not need to repeat a product shoot because it did not meet the standards you expected.
Use a suitable background
Backgrounds are as crucial to product photography as props. It should be in context with the aesthetics of the product and convey its message. Creating a scene around the product may help showcase product dynamics. For example, you can show people having a good time in the background of a beer photo. Depending on where you want to use your photos, white background with a bit of texture is ideal for some situations. It ensures your product stands out against a plain background and not distracted by a busy scene or mismatching colour schemes. Platforms like Amazon deem a plain, white background on any product listings as best practice. Sometimes, using common things like cloths, rugs or even house plants as background works best too.
Research and comprehend the brand
You have to find out what the brand entails, how the photos need to appeal to customers and what they depict and express. According to Expert Photography, you should consult with the client on some creative ideas you may incorporate in the shoot. They should let you know what they expect and what the photos are supposed to convey.
Show the product in use
Your potential customers need to visualize themselves using the product. They have to be assured that the product will improve their quality of life. You can show people using the product, making suitable clients envision themselves in the photo. For instance, if you are selling a couch, your photo should portray people sitting on it. Customers are more likely to buy that couch as opposed to the one that was photographed with no context to the product.
Showcase the product variations
Some product categories have several product variations. Your ideal consumers have different tastes and displaying the varieties available increases the chances of the product being sold. Big Commerce claims that catering to a wider range of personal preferences guarantees more clicks on your ad as opposed to if you had displayed one variation of the product.