Fight for Your Franchise Challenge, Week 4: Evaluate, Adapt and Overcome

Three necessary steps can save what you are promoting for the longer term.

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I sometimes work although a step-by-step course of with my teaching shoppers that builds every week. The first few weeks of the Fight for Your Franchise Challenge teaching targeted on the preparation section. This began with setting 90-day objectives and key efficiency indicators (KPIs), getting within the right mindset for success and inspiring your workforce to contribute to your group’s options.

This week, we’ll give attention to the secrets and techniques to not solely survive however thrive throughout this everchanging market by mastering the Evaluate, Adapt and Overcome technique. This is a management method that may allow you and your workforce leaders to be decisive and environment friendly, which — as we identified in final week’s teaching session — is the important thing to getting your workforce to observe you.

Related: Fight for Your Franchise Challenge: Week 3

In week two, we checked out getting within the right mindset for success. I identified that a variety of the place we end up as enterprise homeowners is decided by the choices we make. Evaluate, Adapt and Overcome will add to your arsenal for a powerful constructive mindset and improve your management growth — all in three straightforward steps.

  1. Evaluate. Many instances, enterprise homeowners make hasty choices and transfer with out getting all the data. The first step on this technique is to cease and collect as a lot intelligence as doable for a given scenario. This avoids knee-jerk reactions that may be catastrophic to what you are promoting.
  2. Adapt. Once the analysis info is analyzed, you possibly can train your decisive management expertise and establish one of the best course of to adapt so what you are promoting can work by the scenario towards one of the best end result. List the doable choices and possible outcomes, and select one of the best one and execute.
  3. Overcome. This is the place the rubber meets the highway. Implementation of a stable plan ought to lead to higher outcomes.

One of my present teaching shoppers not too long ago used this course of to beat the challenges he was going through with the shutdown of his restaurant for seated eating. The shelter-in-place order decreased his revenue to a trickle. A negative-mindset chief may even see this case as an indication to throw within the towel and merely surrender. Instead, he gathered the entire info that was obtainable and listed his choices.

During our teaching classes, we performed out totally different eventualities and possible outcomes. He selected one of the best methods to adapt to the scenario, resembling no-contact supply and advertising messaging that targeted on takeout and free supply. This resulted in elevated off-site gross sales, stabilizing his enterprise and affording him extra time to implement different methods to prepare for the following section.

My visitor on this week’s Franchise Bible Coach Radio Podcast with Rick and Rob was Mike Hutzel, CEO for Eagle One Group, a advertising and customer-experience firm out of Cincinatti. Mike shared some nice tales about how his franchisors and franchise-owner shoppers have been adapting their enterprise fashions to beat the challenges that this pandemic has instantly brought on.

He additionally shared that he’s witnessing unbelievable innovation and resilience. Many are taking this time to have interaction with their prospects by implementing new expertise resembling on-line shows, e-mail, texting and extra superior web site interactions. He additionally talked about that now could be the time to give attention to constructing belief together with your prospects. They completely should really feel protected utilizing your services or products, so make sure to educate them on what it’s a must to provide.

Related: Fight for Your Franchise Challenge: Week 2

He shared two examples of shoppers that exemplify the Evaluate, Adapt and Overcome technique: ERA, or Expense Reduction Analysts, and Class 101. Both organizations have been shifting ahead by this time and adapting to battle the great battle. You can hear the entire podcast together with extra info on the opposite week-four assets by becoming a member of or persevering with your Fight for Your Franchise Challenge at

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