IndiGo Hindi Website: Language no bar, ‘udo baar baar’: IndiGo launches website in Hindi | India Business News

NEW DELHI: In a first for Indian carriers, IndiGo launched its website in Hindi on Monday. The airline plans to have websites in several Indian languages, starting with Hindi.
“By launching a complete Hindi website, IndiGo took another step towards enhancing its regional connect by offering the customer’s language of choice as an interface to share information on its products and services. The website will enable customers, who wish to use access the website in Hindi, to efficiently avail information related to flights, discounts, schedule and flight booking,” the airline said in a statement.
Over the last few years, consumption and demand for content in regional languages has increased significantly. India had 63.7 crore internet users as of March 2019, with Hindi content consumption witnessing a growth of 94% in 2018-19. It is fast becoming the regional language of choice for accessing internet. IndiGo launched the Hindi website to cater to the customer demand and will launch the website in other regional languages to deepen consumer connect within Indian markets.
IndiGo chief commercial officer (COO) William Boulter said: “The growing prominence of regional content and customer’s demand for accessing the internet in Hindi, has been a key driver for us to include regional outreach as an important part of our consumer connect strategy. This step also ties in with the government’s vision of empowering every Indian to travel by air with ease. Our endeavour is to deliver a hassle-free experience, from the time the customer opens our website till the time they reach their destination.”

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