A GATEWAY TO CHANGE – L'ORÉAL PARIS STANDS UP AGAINST STREET HARASSMENT AT THE ICONIC GATEWAY OF INDIA
Stellar Projection Mapping and Star-Studded Performances Amplify Beauty Brand’s Commitment to Its Cause Initiative
80% of women have experienced sexual harassment in public spaces. Only 25% of them say someone helped.
86% of people declare there is a lack of training on how to intervene when witnessing street harassment. *
Those figures are the key results of an international survey conducted by Ipsos for L’Oréal Paris on sexual harassment in public spaces.
*Source: L’Oréal Paris x Ipsos international survey, “Sexual harassment in public spaces” – 2021. A total of 15,639 people were interviewed among 15 countries.
Stand Up Against Street Harassment
Street harassment goes against everything L’Oréal Paris stands for, and those figures confirmed L’Oréal Paris’ determination to stand up for the self-worth of all women encountering street harassment in everyday lives. For more than 110 years, L’Oréal Paris has been empowering women all over the world, by removing the barriers between women and their ambitions and driving social progress to benefit everyone.
MUMBAI, India, Oct. 5, 2023 /PRNewswire/ — L’Oréal Paris, world’s #1 beauty brand, hosted a remarkable event at the Gateway of India on October 4th, 2023, reiterating its unwavering commitment to its purpose – Stand Up Against Street Harassment. Industry stalwarts, senior leaders at government organizations and celebrities – L’Oreal Paris’ Brand Spokespeople Aishwarya Rai Bachchan and Aditi Rao Hydari, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, Aditi Tatkare, Minister of Women & Child Development, Maharashtra, Rekha Sharma, Chairperson of the National Commission for Women, and Supreet Singh, co-founder of Red Dot among others – graced the event with their presence. It served as a compelling testament to the brand’s dedication to raising awareness about street harassment and empowering individuals to combat it effectively.
To build this global movement, Stand Up takes its training into the heart of local communities by partnering with local NGOs expert in gender-based violence, in each country. In India, L’Oreal Paris has partnered with Red Dot, Action Aid and Breakthrough to foster the movement within the country. Stand Up is focused on raising awareness about street harassment and training people with Right To Be’s 5D’s methodology, an expert-approved bystander intervention training program pioneered by Right To Be. It is five tools to learn how to safely respond when experiencing or witnessing street harassment. To date, more than 2 million people have been trained with Stand Up across 42 countries. In India alone, Stand Up has trained 608,000 individuals.
97% of Stand Up trainees feel more empowered to intervene when witnessing street harassment compared to before their Stand Up training.
More than 9 out of 10 Stand Up trainees are convinced they could do at least one thing to combat street harassment if they were to witness it (vs 67% in the general population).
“L’Oréal Paris has always championed women’s empowerment and ‘Stand Up’ initiative reinforces the brand’s unwavering commitment to the cause. Through this initiative, we aspire to create a culture and community of respect, dignity and worth. The event at the Gateway of India marks a pivotal moment in our journey with ‘StandUp against street harassment’. We firmly believe in the transformative power of collective action and are positive that together we can make our public spaces safer. I urge everyone to take the Stand Up training in order to equip themselves to safely intervene when they witness or experience street harassment,” said Pankaj Sharma, Director – Consumer Products Division, L’Oréal India.
Launched in March 2020, L’Oréal Paris joined forces with Right To Be, a renowned NGO specializing in combating all forms of harassment, to raise a voice and educate the consumers on how to ‘Stand Up against street harassment’. Since the beginning, this initiative has been at the forefront of L’Oréal Paris’ mission to address the pervasive issue of street harassment safely with the power of the 5Ds methodology. Today, at the iconic Gateway of India in Mumbai, L’Oréal Paris reaffirmed its steadfast commitment to this initiative.
Hosted by Mandira Bedi, the event commenced with a welcome address by Ines Caldeira, Global Deputy General Manager – L’Oréal Paris, followed by an opening act performed by talented trio Fatima Sana Shaikh, Aditi Rao Hydari and Shefali Shah along with Sanjukta Sinha who gave a mesmerizing dance performance. During the performance, the audience witnessed a spectacle at the Gateway of India created through well-designed projection mapping tools and showcasing several compelling statistics pertaining to the cause. The projections depicted the journey of a woman from caution to confidence, a transition that the Stand Up initiative aims to achieve. This was followed by an address by L’Oréal Paris Brand Spokesperson Aishwarya Rai Bachchan, who spoke about the cause initiative and women empowerment at length.
The evening continued with a thought-provoking panel discussion, skillfully moderated by renowned journalist Faye D’Souza. The panel featured distinguished figures such as actor and producer, John Abraham, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, who is also a renowned screen writer & lyricist, Supreet Singh, co-founder of Red Dot, and Rekha Sharma, chairperson of the National Commission for Women, who spoke about the significant issue of street harassment and its indiscriminate impact on individuals regardless of their gender. The event then concluded with a captivating performance by Manasi Scott which was followed by a dance performance by the Question Mark Crew.
About Stand Up against street harassment by L’Oréal Paris
L’Oréal Paris launched the Stand Up against street harassment program on March 8th, 2020, in partnership with Right To Be (formerly Hollaback!), an international NGO expert in the fight against harassment of all forms. Stand Up Against Street Harassment is focused on raising awareness about street harassment and training people using Right To Be’s 5Ds methodology all over the world. The 5Ds methodology (Distract, Delegate, Document, Delay, Direct) are five simple and effective tools to help people safely intervene when they witness or experience street harassment. To date, more than 2 million people have been trained with Stand Up across 42 countries.
For more details, log onto https://www.standup-international.com/in/en/
About Right To Be
Right To Be is a global leader in the movement to end harassment. What started as a blog launched by youth to share personal experiences of harassment quickly turned into a global initiative. Right To Be works in communities to understand the problem, ignite public conversations, and develop innovative strategies that result in safe and welcoming environments for all.
About L’Oréal Paris:
L’Oréal Paris is the number one beauty brand in the world with products available in 150 countries around the world. Through its pioneering products and services, L’Oréal Paris empowers each and every woman to take charge of their lives, believe in themselves, take the place they deserve in society and make change happen. At the heart of what the brand embodies is a famous French je ne sais quoi, an empowering vision of self-confidence to imbue every woman with a sense of self-worth. The French heritage of the brand is essential to its DNA, a vision expressed on the world stage with L’Oréal Paris participation in the most glamorous events, projecting Parisian excellence and diversity across the globe. The superior efficacy of the brand’s formulas has been tried and tested and is backed up by a wealth of data built upon 110 years of expertise to not only deliver visible, proven results but to innovate the future.
Photo: https://mma.prnewswire.com/media/2239471/A_GATEWAY_TO_CHANGE.jpg
Logo: https://mma.prnewswire.com/media/2239472/LOral_Paris_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/a-gateway-to-change–loreal-paris-stands-up-against-street-harassment-at-the-iconic-gateway-of-india-301948014.html
