Noom competitor OurPath rebrands as Second Nature, raises $10M Series A – TechCrunch


Again in 2018 OurPath emerged as a startup within the UK tackling the issue of diabetes. The corporate helped prospects deal with the illness, and raised a $3m spherical of funding by combining recommendation from well being consultants with monitoring expertise by way of a smartphone app to assist individuals construct wholesome habits and reduce weight.

Now rebranded as Second Nature, it’s raised a recent $10m in Collection A funding.

New traders embrace Uniqa Ventures, the enterprise capital fund of Uniqa, a European insurance coverage group, and the founders of mySugr, the digital diabetes administration platform which was acquired by well being big Roche .

The spherical additionally secured the backing of current traders together with Join and Speedinvest, two European seed funds, and Bethnal Inexperienced Ventures, the early-stage Affect investor, in addition to angels together with Taavet Hinrikus, founding father of Transferwise.

This new injection takes the entire funding within the firm to $13m.

Opponents to the corporate embrace Weight Watchers and Noom, which offers an analogous program and has raised $114.7M.

Second Nature claims to have a unique, extra intensive and customized, method to create behavior change. The startup claims 10,000 of its individuals revealed a median weight lack of 5.9kg on the 12-week mark. Separate peer-reviewed scientific information revealed by the corporate confirmed that a lot of this weight-loss is sustained on the 6-month and 12-month mark

Below its former guise as OurPath, the startup was the primary ‘lifestyle change program’ to be commissioned by the NHS for diabetes administration.

Second Nature was based in 2015 by Chris Edson and Mike Gibbs, former healthcare technique consultants, who designed this system to offer individuals with customized assist with a purpose to make way of life adjustments.

Members obtain a set of ‘smart’ scales and an exercise tracker that hyperlinks with the app, permitting them to trace their weight reduction progress and day by day step depend. They’re positioned in a peer assist group of 15 individuals beginning concurrently. Every group is coached by a professional dietitian or nutritionist, who offers individuals with day by day 1:1 recommendation, assist and motivation to by way of the app. All through the 12-week program, individuals have entry to wholesome recipes and day by day articles masking subjects like meal planning, learn how to sleep higher, and overcoming emotional consuming.

Gibbs stated: “Our goal as Second Nature is to solve obesity. We need to rise above the confusing health misinformation to provide clarity about what’s really important: changing habits. Our new brand and investment will help us realize that.”

Philip Edmondson-Jones, Funding Supervisor at Beringea, who led the funding and joins the Board of Administrators of Second Nature stated: “Healthcare systems are struggling to cope with spiraling rates of obesity and associated illnesses, which are projected to cost the global economy $1.2tn annually by 2025. Second Nature’s pioneering approach to lifestyle change empowers people to address these conditions.”



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