Newly launched cellular streaming service Quibi is killing one in all its extra extremely anticipated collection — a show depicting Snapchat’s origin story, targeted on founder Evan Spiegel. The information was completely reported by Variety on Tuesday, which didn’t element the supply of its information.
Plans for the Snapchat show had been first introduced at SXSW in 2019, when Quibi founder Jeffrey Katzenberg and CEO Meg Whitman took the stage to speak about their plans for the brand new streaming service and its distinctive expertise for cellular viewing.
The Snapchat collection was to be primarily based on the screenplay “Frat Boy Genius” by Elissa Karasik, which had depicted Spiegel as a hard-partying Stanford pupil, in response to a evaluate of the much-hyped script by Vulture.
“It is the story of how [Spiegel] built and created Snapchat, which is one of the great social platforms of our time,” touted Katzenberg, on the occasion. “And we want to tell a story that is as compelling and interesting about the creation of Snapchat and Evan’s story as ‘[The] Social Network’ was for Facebook,” he added.
The show was meant to attraction to Quibi’s audience of younger, on-the-go millennials and Gen Z customers who had been seeking to watch short-form movies whereas out and about — for instance, whereas driving the subway, ready for an appointment, standing in line and extra.
However, Quibi launched its service at a time when its customers are not operating round city. These days, everyone seems to be sheltering in place amid the COVID-19 pandemic. And real-world actions are canceled, so there’s nothing a lot to do however go for walks or stream Netflix.
Quibi’s launch-day downloads had indicated an absence of pent-up demand for the cellular service, topping solely round 300,000 after the primary day.
However, in an interview with CNBC, Quibi CEO Meg Whitman has since confirmed the app’s first-week downloads have now reached 1.7 million. But these installs had been boosted by a high-profile partnership between Quibi and T-Mobile, which is providing the service at no cost for a 12 months to its limitless wi-fi prospects on household plans.
Whitman additionally stated Quibi was accelerating its plans so as to add help for casting options that will enable Quibi content material to play on televisions.
The firm had earlier confirmed at CES in January that AirPlay and Chromecast had been on its roadmap, however the COVID-19 pandemic has modified Quibi’s plans. People at the moment are watching films and TV at house on their huge TV screens, and might not be searching for “quick bites” of video they will binge in a couple of minutes’ time.
Quibi and Snapchat have been requested for remark. We’ll replace if any are supplied.