bewakoof.com launched in 2012 by Prabhkiran Singh has become the fastest growing youth brand and is backed by marquee investors like IvyCap and Investcorp. The company sells 20,000 units of apparel and accessories a day and has a customer base of over 10 million.
The marketing campaign will see Rajkummar flaunting a range of quirky tees from Bewakoof as he makes the statement, “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”
Prabhkiran Singh, Co-founder CEO, Bewakoof, says, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. Thus, getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favourite brand. You will see more such celebrities joining our Bewakoof gang.”
Rajkummar Rao talks about his association with the brand and says, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”
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