Salman Khan Starrer Radhe Could Make A Profit In The Long Run, Says Trade Analyst


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After
a
year-long
delay
owing
to
COVID-19
pandemic,
Salman
Khan-Disha
Patani’s
much
anticipated
film

Radhe:
Your
Most
Wanted
Bhai

premiered
on
multi-streaming
platforms
in
India.
The
action
thriller
managed
to
get
a
theatrical
release
with
certain
restrictions
overseas.

The
streaming
rights
of

Radhe

were
sold
to
Zee
Studios,
which
released
the
film
in
a
pay-per-view
model
on
ZEEPlex.
It
was
premiered
on
DTH
platforms.
In
India,
the
film
released
in
three
theatres
in
Tripura,
stated
a
report
in
Hindustan
Times.

salman-khan-radhe

On
the
first
day
of
release,

Radhe

garnered
4.2
million
views
across
various
platforms
and
it
was
reported
that
the
unprecedented
traffic
had
even
brought
servers
down
temporarily.
An
overwhelmed
Salman
had
taken
to
his
Instagram
page
to
thank
fans
and
written,
“Wishing
ev1
a
v
Happy
Eid.
Thank
u
all
for
the
wonderful
return
gift
by
making
Radhe
the
most
watched
film
on
day
1.
The
film
industry
would
not
survive
without
your
love
n
support.
Thank
u
🙏.”

ALSO READ: Radhe: Your Most Wanted Bhai Movie Review: Salman Khan's Eidi Has Barely Anything Worth Going 'Seeti Maar'ALSO
READ:
Radhe:
Your
Most
Wanted
Bhai
Movie
Review:
Salman
Khan’s
Eidi
Has
Barely
Anything
Worth
Going
‘Seeti
Maar’

It
was
being
speculated
that
this
4.2
million
views
equated
to
an
opening
collection
of
Rs
100
crore.
However,
trade
analyst
Komal
Nahta
doesn’t
agree
with
this
calculation.

As
per
a
report
in
Hindustan
Times,
the
trade
analyst
said
in
a
new
video
that
the
fan-estimated
figure
of
Rs
100
crore
opening
day
collection
is
grossly
inaccurate.

Explaining
the
reason
behind
the
same,
Komal
pointed
out
that
the
asterisk
next
to
the
figure
on
the
poster
shared
by
Salman,
specified
that
the
estimation
was
based
‘on
industry
standards’.

He
said
that
the
actual
number
of
tickets
purchased
is
much
lesser
as
multiple
members
of
the
same
family
can
view
the
film
on
a
single
ticket
worth
Rs
249.

ALSO READ: Did Trolling Affect Salman Khan's Radhe's Business? Randeep Hooda Does Not Think SoALSO
READ:
Did
Trolling
Affect
Salman
Khan’s
Radhe’s
Business?
Randeep
Hooda
Does
Not
Think
So

Komal
Nahta
said
in
the
video,
“Zee
had
also
allowed
new
subscribers
to
watch
the
film
without
purchasing
a
ticket,
which
means
that
in
this
4.2
million
figure,
there
are
people
who
haven’t
actually
bought
a
ticket
for
Radhe.
Industry
standards
dictate
that
with
every
ticket
sold,
four-five
family
members
watch
the
film,
so
only
one-fourth
of
the
4.2
million
are
actual
tickets
sold.”

He
further
dismissed
the
claim
of

Radhe

earning
an
opening
collection
of
Rs
100
crore
as
speculation
and
added
that
perhaps
even
Zee
Studios
doesn’t
know
how
much
the
film
made
on
opening
day.

“The
estimation
that
the
film
could
make
over
Rs
200
crore
in
the
first
three
or
four
weeks
is
not
accurate.
This
isn’t
the
earning,
because
Rs
80-100
crore
that
would’ve
come
from
theatres
has
been
wiped
out
in
an
instant,”
Nahta
said
in
the
video,
adding
that

Radhe

is
by
no
means
a
‘break
even
film’ in
the
short.
However,
he
also
said
that
the
film
could
make
a
profit
in
the
long
run.

Nahta
revealed
that
Zee
Studios
had
purchased
the
film’s
right
for
around
Rs
200-225
crore.
Speaking
about
its
box
office
figures,
the
trade
analyst
said
that
the
makers
stand
to
earn
around
Rs
15
crore
from
music
rights,
around
Rs
40-50
crore
from
satellite
rights
and
around
Rs
10-15
crore
from
overseas
market.

Earlier
before
Radhe’s
release,
Salman
Khan
had
said
that
he
has
no
hope
in
terms
of
his
film
raking
in
big
moolah
amid
the
current
COVID-19
crisis.
The
superstar
had
admitted
that
the
makers
will
be
losing
money
on
this
film.

“We
will
get
the
lowest
numbers
out
of

Radhe
.
We
may
not
even
cross
Rs
10-15
crore.
Whoever
wants
to
be
happy
with
the
lowest
number,
can
be.
Some
people
will
be
happy
with
my
highest
numbers
and
some
with
my
lowest.
We
will
lose
money
on
Radhe
and
box
office
collections
are
going
to
be
almost
zero,
but
we
are
still
going
ahead
with
(releasing)

Radhe,”

Salman
had
said
in
a
virtual
media
interaction.



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