Tamatem, the games publisher for the MENA market, raises $3.5M to reach other ‘underserved’ gamers – TechCrunch

​Tamatem, the main cellular video games writer within the Arabic talking market, has raised $3.5 million in extra funding — basically an extension of the startup’s earlier Sequence A.

The spherical was led by present investor ​Wamda Capital, with participation from Fashionable Electronics Firm (a subsidiary of AlFaisaliah Group) and North Base Media.

Tamatem says the aim of this spherical is two-fold: to “double down” on its efforts within the MENA area, and to increase to different underserved markets worldwide. It will imply investing additional in advertising for present titles, together with by offline occasions, which I’m informed is a vital a part of the area’s advertising panorama. As well as, the corporate will open an workplace in Riyadh and launch a number of new titles in 2020.

Tamatem says it is going to increase internationally past its present regional boundaries, with plans to publish titles in different rising and underserved markets. That’s one thing CEO Hussam Hammo believes isn’t at all times the norm for Center East-based startups that always really feel their market potential is restricted to the MENA area.

“I love seeing startups expand beyond those boundaries, and I am proud that the team at Tamatem is now looking beyond just the Arabic speaking market,” he says. “I believe this latest round of funding will allow us to deliver on our vision of becoming the top mobile games publisher for every underserved emerging market in the world”.

Based in Jordan, a rustic that has each Iraq and Syria as neighbours, Hammo says the nation’s financial system has been a brilliant spot within the area, partly by expertise firms’ means to cross “virtual borders.”

“Tamatem [has] led this digital economic expansion for the country and has shown that, despite tough regional conditions, commerce and high tech startups can thrive,” he tells me.

He says that Jordan has additionally been extra welcoming to refugees than nearly every other nation, taking in over a million Syrian refugees (“pretty good for a population of just ten million”). Nevertheless, regardless of Jordan making claims it has the largest focus of entrepreneurs within the Arab market, exterior enterprise capital funding is flowing in the direction of the UAE and Saudi Arabia.

“Tamatem is focusing hard on creating high skilled jobs in the country and also has a plan specifically to employ more young Jordanians and refugees by giving workshops and training to over 150 university graduates in 2020,” provides Hammo. “It’s important to me that we give back to the people that need it the most. These are hard working people that have been stripped of all their freedoms while being largely neglected by a lot of Western economies, so I’m proud that we are employing a lot of them in high skilled, stable and exciting jobs”.

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