Monday, December 23, 2024
Technology

Coldplay Concert Drives 33x Increase in Mumbai Hotel Searches, Agoda Reports


Mumbai draws fans from across India and beyond, with interest from France, UAE, UK, Spain, and Australia 

NEW DELHI, Nov. 7, 2024 /PRNewswire/ — Concertgoers and hoteliers alike are in ‘para-para-Paradise’ as British pop-rock band Coldplay is set to return to India next year for the first time since 2016. Following the announcement of the January 2025 concerts, digital travel platform Agoda noted 33x more accommodation searches on its platform compared to the week prior to the announcement, highlighting the buzz generated by the event. Indian fans, in particular, displayed a keen interest, as domestic accommodation searches increased 45 times on the concert’s announcement date compared to the corresponding day a week before.

In addition to domestic interest, fans from across the globe are eager to attend the much-awaited concert. Agoda’s data indicates that the top five international markets searching for accommodation in Mumbai during the concert dates are France, United Arab Emirates, United Kingdom, Spain and Australia. 

Commenting on this, Krishna Rathi, Senior Country Director India Subcontinent and MEA, Agoda, said, “Earlier this year, we saw Indians flock to Thailand to watch Coldplay perform live in Bangkok. The band’s popularity among Indians suggests that Mumbai is about to be the stage for something really memorable, and we are thrilled to help travellers find the perfect stay for the event.”

With Coldplay fans eager to secure their stay, travellers are encouraged to book early and take advantage of the best rates and availability. In addition to holiday accommodations in Mumbai, Agoda also offers flights to the nation’s entertainment capital, as well as activities and experiences. 

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (NASDAQ: BKNG) and employs more than 7,000 staff in 25 markets, dedicated to leveraging best-in-class technology to make travel even easier.

 

Cision View original content:https://www.prnewswire.com/in/news-releases/coldplay-concert-drives-33x-increase-in-mumbai-hotel-searches-agoda-reports-302298538.html





Source link