Despite growing numbers of women getting into sports, most female athletes go largely unnoticed with most of the attention still focused on males. In fact, according to decades of research done by The Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, only 2-4% of coverage focused on women’s sports. Nicole M. LaVoi, director of the aforementioned Tucker Center, said in an interview with CNN, “The paradox is coverage has gone down while more and more girls and women are playing sports.”
Frustrated with this lack of coverage and inclusivity, four US Olympians came together and sought a way to shift that spotlight, give more female athletes a chance to tell their stories, and inspire the next generation. Thus, TOGETHXR was born. The new media platform was created by snowboarder Chloe Kim, swimmer Simone Manuel, basketball player Sue Bird, and soccer player Alex Morgan and launched on Tuesday, 2 March.