Twitter acquires Stories template maker Chroma Labs – TechCrunch


Is “Twitter Stories” on the best way? Or will we simply get instruments to ship prettier tweets? Effectively now Twitter has the expertise for each because it’s simply acquired Chroma Labs. Co-founded by Instagram Boomerang inventor John Barnett, Chroma Labs’ Chroma Tales app allow you to fill in fashionable structure templates and frames for posting collages and extra to Instagram Tales, Snapchat, and extra.

Fairly than holding Chroma Tales round, Twitter might be splitting the Chroma Labs squad as much as work on its product, design and engineering groups. The Chroma Tales iPhone app gained’t be shut down, but it surely gained’t get extra updates and can solely work till there’s some breaking change to iOS.

“When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app” the Chroma Labs workforce writes on its website. “We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world.”

We’ve reached out to Twitter for extra particulars on the deal and any value paid. [Update: Twitter confirms this is an acquisition, not just and acquihire of the team as it first appeared, though Chroma Stories is shutting down. It refused to disclose the terms of the acquisition, but said all seven employees of Chroma Labs are coming aboard. The team will be working on the Conversations product at Twitter, and the deal is meant to boost its talent, leadership, and expertise for serving public discussions.

Founded in late 2018, Chroma Labs had raised a seed round in early 2019 and counted Sweet Capital, Index Ventures, and Combine VC as investors. Barnett’s fellow co-founders include CTO Alex Li, who was an engineering manager on Facebook Photos and Instagram Stories; and Joshua Harris was a product design manager on the Oculus Rift and Facebook’s augmented reality filters.

With Chroma Stories, you could choose between retro filters, holiday themed frames, and snazzy collage templates to make your Storie look special amidst the millions posted each day. Sensor Tower estimates Chroma Stories had 37,000 downloads to date. That tepid reception despite the app’s quality might explain why the team is joining Twitter.

By snatching up some of the smartest talent in visual storytelling, Twitter could give its text-focused app some spice. It’s one of the few social apps without a Stories product already, and its creative tools are quite limited. Better ways to lay out photos in tweets could make Twitter more beautiful and less exhausting to sift through. That might make it more appealing to Teens and help it boost its user count, which now lags behind Snapchat.

Twitter has become the world’s public record for words. The Chroma Labs talent might make it the real-time gallery for art and design as well.

[Update 3:05pm Pacific: Twitter confirms that this is a full acquisition of the Chroma Labs company, not just an acquisition as we originally printed.]





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