The Todd Phillips directorial which saw Phoenix play the role of a mentally unstable loner and failed comedian Arthur Fleck, was a worldwide blockbuster, despite the controversies it courted. The film that was earlier released in India on October 2, 2019, and went on to draw in impressive numbers, despite facing stiff competition from Bollywood releases, will be back again on the big screen.
Also making a comeback to Indian theatres is the Quentin Tarantino directorial ‘Once Upon A Time… In Hollywood’ that won Brad Pitt his first Oscar in an acting category, for his supporting role opposite Leonardo DeCaprio. Both, ‘Joker’ and ‘Once Upon A Time… In Hollywood’ earned their directors nominations at the 92nd Academy Awards and were even contending in the Best Picture category.
This time backed with Oscar glory, the two films will re-release in Indian theatres on Friday, and clash at the box office with Imtiaz Ali’s romantic drama ‘Love Aaj Kal’, starring Sara Ali Khan and Kartik Aaryan in lead roles. The much talked about film, will see the hot young stars pair up for the first time on-screen.
However, the real question is whether or not the Hollywood films will really be a contender for ‘Love Aaj Kal’ in the Hindi market. Trade analyst Taran Adarsh doesn’t seem to think so.
In an interview with Etimes, Taran weighed in the possibilities and said, “What I get right now is that they will be released in selected screens and selected metros. I don’t think it will affect ‘Love Aaj Kal’ because this is a Hindi film and, Kartik Aaryan and Sara Ali Khan are teen sensations and hugely popular with the youth”
He went on to explain, “‘Once Upon A Time… In Hollywood’ and ‘Joker’ are limited to only a few cities and select multiplexes, so I don’t think they would cut into the business of Hindi films. These Hollywood films are for a very select audience, but Hindi films cater to a wider audience.”
February has been a busy month for the Hindi box office, with a list of interesting films scheduled for releases every Friday. While the Disha Patani and Aditya Roy Kapur starrer ‘Malang’ hit screens last Friday, Vicky Kaushal’s horror flick ‘Bhoot Part One: The Haunted Ship’ is awaiting its release next Friday, 21 February.
When asked if Bollywood films will be eating into each other’s business due to back-to-back releases, Tara said, “Every week there is new content coming in so the content will have to be good.”
According to reports, the production houses backing the re-release of the Hollywood films in India believed that the move will not only draw new audiences to the theatre but also expect to generate a momentous repeat footfall.
‘Joker’ is going to re-release in cities of Mumbai, Delhi, Bengaluru, Gurgaon, Noida, Chennai, Kolkata, Pune, Ernakulam, Hyderabad, Jaipur, Mysore, Ahmedabad, Coimbatore amongst other cities. The film that narrates the origin story about Batman’s biggest enemy, clinched victory at the box office by becoming the first R-rated movie of all time to cross the 1 billion USD mark worldwide.