IMBesharam invests in Sangya Project to deliver on its Make in India promise
- Seed fund to be used to manufacture pleasure products in India
- This will be India’s first pleasure products manufacturing plant
- India’s sex toy market touted to be US$ 1.6 billion
MUMBAI, India, Sept. 22, 2022 /PRNewswire/ — Homegrown sex-tech startup Sangya Project has received seed funding from India’s leading online adult store, IMBesharam, to manufacture pleasure products in India. As of September 2022, Sangya Project is the first and only brand to manufacture sex toys in India and will be manufacturing Sangya S6 Strap On, the S6 Dildo, the Omega Series of butt plugs, and more.
With plans to elevate their manufacturing capabilities and expand the sex-tech industry in the country, IMBesharam’s investment in Sangya Project will turn their dream of ‘Made in India‘ vibrators & toys into reality. The collaboration will also involve making sexual wellness more affordable across the country and pushing for greater accessibility of sex education and sexual awareness beyond metros by developing digital sex-tech for Indians.
Commenting on the investment, Raj Armani, Co-Founder & COO – IMBesharam, said, “We have been espousing ‘Made in India‘ pleasure products since 2020. When Sangya Project took the lead in setting up India’s first pleasure products manufacturing unit, we saw it as a right fit to be associated with them.” He further added, “The market size of pleasure products in India is upwards of $1.6 billion and is growing at a CAGR of over 26%. However more than 90% of this potential has not been capitalized due to various factors. Ease of availability, access and visibility pan India and the high cost of imported products had been an impediment but now with pleasure products manufactured in India, Sangya Project will be the game changing catalyst.”
Founded by a queer and poly family in 2020, Sangya Project began its journey as a digital platform for educational content and personal stories around sex, sexuality, relationships, cyber safety and mental health, and soon ventured into the pleasure industry. Speaking about the funding, Shweta Sangtani, Co-Founder & Chief Business Officer, Sangya Projects said, “Though the Indian market has immense potential for pleasure products, there has been no manufacturing facility of pleasure products in the country. India has been importing pleasure products because of which the retail cost increases. Another aspect of the imported pleasure products is that they are not made for Indian bodies. Based on the feedback we received from our customers, we decided that it would be more appropriate if these products were made in India, for Indians.”
According to IMBesharam statistics, while Mumbai, Bengaluru, Delhi and Pune are the top cities using pleasure products, the fastest growing markets are Chandigarh, Cochin, Goa, Bhopal and Surat. As per data collated from the website and other players in the market, 54% women purchase pleasure products compared to 46% of men.
About IMBesharam
Besharam, an XBIZ award winner, is India’s favorite adult store for 9 years now, showcasing over 120 brands and over 2000 unique products on the premium shopping destination IMbesharam.com. With over 1,000,000 orders delivered in India and over 6000 in the Middle East, 15,000+ positive reviews online, over 250,000 fans and followers on its social media channels it is also the most talked about Adult Brand featured in over 120 media articles and features including Maxim, Cosmopolitan, MansWorld, Yourstory, TechInAsia, Yahoo, Times of India, Economic Times, Zee News, Star TV, XBIZ, EAN, Entrepreneur, VICE and many many more. We are an Indo-American company based in Atlanta, USA 🇺🇸 with 36 team members across Ukraine 🇺🇦, Poland 🇵🇱, Spain 🇪🇸 , India 🇮🇳 and Thailand 🇹🇭. Founded by Indian born, US citizens – Raj Armani & Salim Rajan, with over 45 years combined business experience.
Sangya Project
Founded in 2020 by a queer and poly family, Sangya Project is a pleasure store and educative space focused on destigmatising common perceptions of sex and sexuality, and has since grown into India’s first SexTech manufacturer.
Through pleasure products manufactured in India for Indians, and community-driven sex ed that prioritises lived realities over cultural stereotypes, Sangya Project aims to diversify and expand the language and mindsets around sex, pleasure and autonomy to build empowered individuals and push for greater accessibility in healthcare and policy.
